Over 10 million potential readers each year! This is how strong the target group is for the in-flight magazine MyWings, a lifestyle magazine with unique content and reach. All passengers flying with the Czech Republic´s largest airline, Smartwings Group (Smartwings and Czech Airlines), can read this magazine. You can see these brands on both regular flights and charter flights. The magazine is also available on the decks of business jet planes. Smartwings Group currently has 65 planes that fly to over 400 destinations around the world.
The magazine consists of 132 pages and is published quarterly. Its content is inspired by the wide portfolio of destinations Smartwings and Czech Airlines fly to. The readers are presented with an attractive mix of holiday destinations, from large European cities to exotic beaches. The magazine also contains interviews with travellers and inspiring personalities from various fields, attractive lifestyle topics and a section devoted to 3 articles on sport, design, fashion or culture.